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Original Article

An Exploratory Study of Muslim Consumers’ Expectation of an Islamic–Based Retail Store and Their Patronage Motive

Waida Irani Mohd Fauzi
,
Sany Sanuri Mohd Mokhtar
,
Rushami Zien Yusoff

Keywords: Store attributes; patronage behaviour; Muslim consumer; Islamic; positioning and retailing

Article no: 103

Pages 731-736

Doi: 10.15405/epsbs.2016.08.103

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